What's Happening?
The NHL is advancing its plans for the 2028 World Cup of Hockey, as announced by NHL Deputy Commissioner Bill Daly during the NHL/NHLPA North American Player Media Tour. Daly stated that the league is moving beyond the expression of interest stage into the bid stage, with a smaller group of bidders expected. The league aims to finalize and announce decisions early next year. Interest in hosting the World Cup has been expressed by at least two-thirds of NHL cities, along with nearly 20 European cities. The NHL and NHLPA are proceeding with preparations independently, without the involvement of the International Ice Hockey Federation due to conflicts of interest. Additionally, the NHL is considering enhancing its Global Series by potentially playing outdoor games overseas and is exploring creative opportunities for the Winter Classic and Stadium Series.
Why It's Important?
The finalization of the 2028 World Cup of Hockey plans is significant for the NHL as it represents a major international event that can boost the league's global presence and audience. Hosting the World Cup in various cities, including potential European locations, could expand the NHL's market reach and increase its international fan base. This move also highlights the league's strategic efforts to innovate and diversify its offerings, such as outdoor games overseas, which could attract new audiences and sponsors. The absence of the International Ice Hockey Federation in the planning process may allow the NHL more flexibility in organizing the event according to its own interests and priorities.
What's Next?
The NHL is expected to finalize the bidding process and announce the host cities for the 2028 World Cup of Hockey early next year. As the league progresses with its plans, stakeholders such as city officials, tourism boards, and local businesses in potential host cities will likely engage in discussions to maximize the economic and cultural benefits of hosting the event. The NHL's consideration of outdoor games overseas and enhancements to the Winter Classic and Stadium Series may lead to further announcements regarding new formats or locations for these events, potentially influencing future league strategies and partnerships.
