Cloudbeds Partners with h2c for Global Study on AI in Hospitality

What's Happening?

Cloudbeds, an AI-powered platform for hotel growth, has partnered with h2c to conduct a global study on AI and automation in the hospitality industry. The study, titled 'AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains,' includes insights from 189 quantitative responses and 26 executive interviews across 171 hotel chains. Key findings reveal that 78% of hotel chains are already using AI, with plans to expand applications in the next 12-24 months. Despite widespread adoption, only 6% of hotel chains have a comprehensive AI strategy, with barriers such as lack of expertise and integration challenges.

Why It's Important?

The study highlights the growing importance of AI in the hospitality industry, emphasizing its potential to enhance operations, revenue, and guest experiences. As AI adoption increases, hotels can leverage technology to anticipate demand, personalize guest interactions, and improve efficiency. However, the study also underscores the challenges of integration and strategy development, which could impact the pace of AI implementation. By addressing these barriers, the industry can unlock significant value, driving innovation and competitiveness in the global hospitality market.

What's Next?

The findings from the study are expected to guide hoteliers in developing more effective AI strategies, focusing on integration and expertise development. Cloudbeds' participation in the study reflects its commitment to supporting the industry with technology solutions that simplify operations and enhance guest experiences. The report, available for public download, aims to foster industry-wide collaboration and knowledge-sharing, helping hoteliers navigate current challenges and seize future opportunities.