IRONMAN and Augusta Sports Council Renew Partnership, Ensuring Economic Impact Through 2030

What's Happening?

IRONMAN and the Augusta Sports Council have announced the renewal of their partnership, extending the IRONMAN 70.3 Augusta triathlon through 2030. This event, which includes a 1.2-mile swim, 56-mile bike ride, and 13.1-mile run, has been a significant fixture in the North American triathlon scene since 2009. The partnership has brought substantial economic benefits to the Augusta area, with a reported economic value of $76 million. The IRONMAN foundation has also contributed nearly $300,000 to local charities and organizations. Augusta Mayor Garnett Johnson expressed enthusiasm for the continued partnership, highlighting the event's ability to attract thousands of athletes, families, and spectators, thereby boosting the local economy and community engagement.

Why It's Important?

The renewal of the IRONMAN 70.3 Augusta triathlon is significant for the local economy and community. The event not only brings millions in economic impact but also fosters community engagement through volunteer opportunities and charitable contributions. The continuation of this partnership ensures that Augusta remains a focal point for athletic competition, drawing international attention and promoting local tourism. The economic benefits extend beyond the immediate influx of visitors, as the event supports local businesses and charities, contributing to the region's overall economic health.

What's Next?

The next IRONMAN 70.3 Augusta triathlon is scheduled for September 28, 2025, marking the event's return after a cancellation in 2024 due to Hurricane Helene. Participants will engage in a challenging course that includes a swim in the Savannah River, a bike ride through rural Augusta, and a run along the Augusta Riverwalk and North Augusta Greeneway trail. The event's continuation through 2030 suggests ongoing opportunities for local economic growth and community involvement, with potential expansions in volunteer programs and charitable initiatives.