What's Happening?
Katie Carlson, the CHRO at Brooks Running, shared insights into the company's HR strategies, emphasizing a global mindset and a focus on diversity, equity, and inclusion (DEI). Brooks Running conducts an annual cultural strengths survey to assess employee appreciation and drive improvements. The company uses these results to enhance leadership reviews and maintain consistency in cultural strengths across its global operations. Carlson highlighted the importance of local teams in ensuring compliance with local laws and adapting business practices to appeal to diverse customers and cultures.
Why It's Important?
Brooks Running's approach to HR and DEI reflects broader industry trends towards inclusivity and cultural sensitivity. By prioritizing a global mindset and empowering local teams, Brooks Running is able to maintain its core values while adapting to regional differences. This strategy not only strengthens employee engagement but also enhances the company's ability to connect with diverse consumer bases. The focus on DEI is crucial as it aligns with societal shifts towards greater inclusivity, potentially influencing other companies to adopt similar practices.
