What's Happening?
Hoekstra Heating, Ventilation, and Air Conditioning (HVAC), a family-owned business in Homewood, has installed a free furnace and air conditioning unit for local resident Jessica Gadomski. This initiative is part of Lennox's nationwide Feel the Love campaign, which began in 2009. The program allows community members to nominate individuals in need of a new HVAC system by submitting an application on feelthelove.com. Lennox reviews these applications, and local businesses like Hoekstra HVAC select the recipients. Gadomski, a single mother, was nominated by her mother due to her community involvement and personal challenges, including a broken air conditioner and an ineffective furnace. The installation was completed by Hoekstra HVAC, which also provided labor, parts, and a warranty.
Why It's Important?
The Feel the Love campaign highlights the importance of community support and collaboration in addressing individual needs. By providing essential home heating and cooling systems at no cost, the program alleviates financial burdens for recipients like Gadomski, who otherwise might struggle with significant home repair expenses. This initiative not only improves the quality of life for individuals but also fosters a sense of community and mutual aid. For businesses like Hoekstra HVAC, participating in such programs enhances their community presence and reinforces their commitment to social responsibility. The campaign also underscores the role of corporate partnerships in driving positive social change.
What's Next?
As the Feel the Love campaign continues, more individuals in need may benefit from similar installations, potentially expanding the program's reach and impact. Community members are encouraged to nominate others who could benefit from a new HVAC system, thereby increasing awareness and participation. For Hoekstra HVAC and Lennox, ongoing involvement in the campaign could lead to further community engagement opportunities and strengthen their reputations as socially responsible organizations. The success of this initiative may inspire other companies to adopt similar programs, promoting a culture of giving and support within the business community.
