What is the story about?
What's Happening?
Elevate Production Finance (EPF), a global film and TV financing company based in Australia, has appointed Charles Auty as its new CEO. Auty, who previously served as the chief commercial officer, succeeds Craig McMahon, who will continue as executive chairman of EPF and CEO of its parent company, Forte Corp Holdings. Auty brings two decades of experience in structuring and closing independent film and TV deals. He is expected to lead EPF's strategy and operations globally, aiming to advance the company's position as a financing partner to producers and investors worldwide. EPF has backed notable projects such as 'Eden,' 'Better Man,' and 'Three Thousand Years of Longing.'
Why It's Important?
The appointment of Charles Auty as CEO is significant for EPF as it seeks to expand its global footprint in the film and TV financing industry. Auty's extensive experience and industry relationships are expected to enhance EPF's ability to provide innovative financing solutions to filmmakers. This move could strengthen EPF's position in the competitive entertainment financing market, potentially leading to more high-profile projects and collaborations. The leadership change reflects EPF's commitment to growth and its strategic focus on becoming a leading financing partner in the global entertainment industry.
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