What's Happening?
Zocdoc research indicates that women disproportionately bear the responsibility of 'healthkeeping,' which involves the physical, mental, and emotional labor of managing household healthcare. This includes scheduling appointments, tracking medications,
and coordinating care for children, partners, and aging parents. Data from the Zocdoc platform shows that three out of four appointments booked for someone else are made by women, and 74% of caregivers surveyed feel they are the primary decision-makers for medical matters in their households. This phenomenon is particularly prevalent among Gen X, millennial, and Gen Z women, who often find themselves in the 'sandwich generation,' managing care for both young children and elderly parents simultaneously. Over half of women surveyed by Zocdoc manage care for others, with nearly a third managing care for three or more individuals, leading to significant time commitment and feelings of overwhelm.
Why It's Important?
The findings from Zocdoc underscore a significant societal and public health issue in the U.S., revealing how the burden of healthcare management disproportionately affects women. This 'healthkeeping' role often leads to women neglecting their own health, with 61% of healthkeepers prioritizing others' health over their own. This neglect can result in delayed care for personal health issues, potentially leading to more severe and costly health problems in the long run. The mental and emotional toll of this invisible labor contributes to stress, anxiety, insomnia, and other physical symptoms among women. The current healthcare system, characterized by disconnected portals and administrative complexities, exacerbates this burden, forcing individuals to act as their own administrative coordinators. This situation highlights a need for systemic changes to support whole-family care more effectively, reducing the administrative load on individuals, particularly women.
What's Next?
Addressing the challenges of 'healthkeeping' will require structural changes within the U.S. healthcare system. Potential next steps include updating electronic health records to automatically list both parents/guardians for appointment scheduling and portal messaging, thereby distributing the responsibility more evenly. The adoption of modern booking systems, such as online self-scheduling and 24/7 AI phone assistants, could also alleviate the burden by offering more flexible and accessible ways to manage appointments. Healthcare providers may also need to acknowledge and validate the immense effort involved in healthkeeping, offering support and understanding to caregivers. Furthermore, policy discussions around parental leave and eldercare support could evolve to better recognize and mitigate the disproportionate impact on women, potentially leading to more equitable distribution of caregiving responsibilities.
Beyond the Headlines
The Zocdoc research sheds light on deeper ethical and cultural dimensions surrounding caregiving in the U.S. The expectation that women are the default health managers for their families is rooted in long-standing societal norms and gender roles. This invisible labor, often unacknowledged and uncompensated, contributes to gender inequality and can hinder women's professional and personal development. The 'healthkeeping' phenomenon also exposes the fragmentation and administrative inefficiencies within the U.S. healthcare system, which places a significant burden on individuals to navigate complex processes. A long-term shift could involve a re-evaluation of how healthcare systems are designed, moving towards more integrated and user-friendly platforms that reduce administrative overhead for all caregivers. Culturally, there's a need for greater awareness and shared responsibility for health management within households, challenging traditional gendered expectations of care.













