What is the story about?
What's Happening?
Lionsgate Television's series 'The Hunting Wives' has achieved significant success in the U.S. following its debut on Netflix, leading to advanced negotiations for a Season 2 renewal. The show, which stars Malin Åkerman and Brittany Snow, premiered on Netflix on July 21 under a one-year U.S. licensing deal. Despite its popularity, plans for international rollout have been paused as Lionsgate and Netflix work to secure global rights for the series to become a Netflix original. This process involves renegotiating existing deals in 10 territories, including the UK, Germany, France, Italy, and India, where the show was initially sold. The series has consistently ranked in Netflix's U.S. Top 10 and spent five weeks in the Global Top 10, despite not being available outside the U.S.
Why It's Important?
The negotiations between Lionsgate and Netflix for 'The Hunting Wives' Season 2 highlight the strategic importance of securing global rights for popular series. This move could transform the show into a Netflix original, potentially increasing its international reach and viewership. For Lionsgate, a successful renewal would bolster its television output following its separation from Starz, aligning with its goal to produce more hit series. For Netflix, acquiring global rights to 'The Hunting Wives' would add another successful title to its roster, enhancing its appeal to a diverse audience. The show's success reflects its ability to resonate with viewers across different cultural and political backgrounds, making it a valuable asset for both companies.
What's Next?
As negotiations continue, Lionsgate's distribution team is working to secure global rights from current local buyers, a process that has been undertaken by other studios for series like 'You' and 'Lucifer.' A renewal announcement is anticipated soon, which would pave the way for 'The Hunting Wives' to become a Netflix original. The show's Season 1 finale sets up a potential storyline for a second season, indicating creative readiness and cast availability for future episodes. The outcome of these negotiations will determine the show's international availability and its potential to become a long-running hit on Netflix.
Beyond the Headlines
The delay in international rollout and the negotiations for global rights underscore the complexities involved in transforming a successful series into a Netflix original. This process involves navigating existing distribution agreements and aligning with Netflix's branding requirements. The show's appeal across political and cultural divides highlights its potential to engage a broad audience, reflecting changing viewer preferences and the demand for diverse storytelling. The success of 'The Hunting Wives' could influence future strategies for content acquisition and distribution in the streaming industry.
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