What's Happening?
The ceremonial weigh-ins for the boxing match between Canelo Álvarez and Terence Crawford took place at the T-Mobile Arena in Las Vegas. This event is the final pre-fight activity before the two boxers meet in the ring at Allegiant Stadium. The weigh-ins provided fans with a last opportunity to see the fighters before the highly anticipated bout. UFC CEO Dana White and Turki Alalshikh, chairman of Saudi Arabia's General Entertainment Authority, were present at the event, highlighting the significant interest and investment in this fight. The match is set to be streamed on Netflix, a first for a boxing event of this magnitude.
Why It's Important?
The ceremonial weigh-ins are a key part of the pre-fight build-up, generating excitement and media coverage. The presence of high-profile figures like Dana White underscores the fight's importance and the crossover appeal between boxing and other combat sports. The decision to stream the fight on Netflix reflects a shift in how major sporting events are distributed, potentially reaching a wider audience and setting a precedent for future events. This approach could influence how other sports and entertainment events are marketed and consumed, challenging traditional pay-per-view models.
