What's Happening?
Xbox Game Pass has introduced the survival horror game Pacific Drive as a shadow drop, expanding its library amid a recent price increase. The game, developed by Ironwood Studios, was initially launched for PlayStation 5 and PC in February 2024 and has now
made its debut on Xbox Series X/S and PC Game Pass. This addition comes alongside the new paid DLC, Whispers in the Woods. The price hike to $30 for Game Pass Ultimate has led to a significant number of cancellations, reportedly crashing the service's website. Despite this, Xbox continues to bolster its offerings with new games, including those from a deal with Ubisoft+.
Why It's Important?
The inclusion of Pacific Drive on Xbox Game Pass is a strategic move to retain subscribers amid backlash over the price increase. By expanding its library with popular titles, Xbox aims to enhance the value proposition of its subscription service. This development is crucial for Microsoft as it navigates challenges in its gaming division, including declining console sales and increased competition. The addition of new games could help mitigate subscriber loss and maintain Xbox's position in the gaming market.
What's Next?
Microsoft may continue to add high-profile games to Xbox Game Pass to counteract the negative impact of the price hike. The company might also explore further partnerships with game developers to enhance its offerings. Subscriber feedback and market response will likely influence future pricing strategies and game additions.
