What's Happening?
St. Augustine's Nights of Lights festival is returning with the viral Pinkmas Tour and two new holiday rides. Pink Culture, in collaboration with BK Adventure, offers immersive tours featuring character-led
experiences like The Grinch Who Stole Pinkmas and The Pinkmas Elf Tour. The festival, running from November 15, 2025, to January 11, 2026, showcases over three million white lights, providing a festive and visually stunning experience for visitors.
Why It's Important?
The return of the Nights of Lights festival is significant for St. Augustine, as it attracts tourists and boosts local businesses during the holiday season. The introduction of new tours enhances the festival's appeal, offering unique and engaging experiences for families and visitors. The event also highlights the importance of cultural and community celebrations in fostering local tourism and economic growth.
What's Next?
As the festival continues, St. Augustine is expected to see an influx of tourists, benefiting local businesses and the economy. The success of the Pinkmas Tour and new holiday rides may lead to further innovations in festival offerings, attracting even more visitors in the future. The festival's impact on tourism will be closely monitored, with potential expansions or new attractions considered for upcoming years.
Beyond the Headlines
The festival underscores the role of cultural events in promoting community engagement and tourism. It also highlights the creative potential of immersive experiences in attracting visitors and enhancing traditional celebrations.











