What's Happening?
Zoos across the United States are offering a unique Valentine's Day gift option by allowing individuals to name a cockroach after an ex-lover. This initiative, which began at the Bronx Zoo in 2011, has been adopted by several other zoos, including the San
Antonio Zoo, Birmingham Zoo, and Brookfield Zoo. The program serves as a fundraiser to support animal care and protection. Participants can donate between $5 and $70, depending on the zoo, and receive a digital certificate. Additional options include plush toys, beanies, and virtual encounters with the named cockroach. The Wildlife Conservation Society, which manages the Bronx Zoo, reports that approximately 60,000 roaches have been named, raising about $1 million over 15 years. The Madagascar hissing cockroaches used in the program are known for their distinctive hissing sound, which is produced by forcing air through modified abdominal spiracles.
Why It's Important?
This creative fundraising initiative highlights the innovative ways zoos are engaging the public to support wildlife conservation. By offering a humorous and unconventional gift option, zoos are able to attract a wide range of participants, from those with a sense of humor about past relationships to dedicated animal lovers. The funds raised contribute to essential activities such as animal care, educational programs, and global conservation efforts. This approach not only raises money but also increases public awareness and engagement with conservation issues. The success of the program, as evidenced by the significant funds raised, demonstrates the potential for similar creative fundraising strategies to support other non-profit and conservation organizations.
What's Next?
On February 14, participating zoos will unveil a naming wall displaying the first names of the newly christened cockroaches. This event is expected to draw attention and further participation in the program. As the initiative continues to gain popularity, more zoos may join the effort, expanding the reach and impact of the fundraiser. Additionally, the success of this program could inspire other creative fundraising ideas within the conservation community, potentially leading to increased support for wildlife protection and education initiatives.
