What's Happening?
SGPS ShowRig, a Las Vegas-based company specializing in concert production design, is playing a pivotal role in the live entertainment industry by providing complex show pieces for major artists. The company, founded in 1974, has grown to supply essential equipment such as trusses, lifts, and automation rigs for tours, residencies, festivals, and corporate shows. SGPS ShowRig's expertise is highlighted in the Trans-Siberian Orchestra's ambitious tour, which involves 106 concerts across North America. The company is known for its reliability and innovative solutions, including servo motors for precise control and modular designs to reduce costs.
Why It's Important?
The advancements in concert production by SGPS ShowRig are significant for the live entertainment industry, which is experiencing increased demand and complexity. By providing reliable and innovative solutions, SGPS ShowRig helps artists and promoters reduce costs and enhance audience experiences. The company's ability to partner with competitors and adapt to economic pressures, such as rising trucking and fuel costs, demonstrates its strategic importance in the industry. This approach not only supports artists in delivering consistent performances but also contributes to the sustainability of large-scale tours.
What's Next?
SGPS ShowRig is preparing for another busy touring year, with its inventory of touring lifts nearly fully booked for the summer. The company is expanding its pipeline of permanent installations and continues to work with high-profile clients like Bad Bunny, Post Malone, and Luke Bryan. As the demand for live shows grows, SGPS ShowRig is positioning itself to handle larger and more complex productions, ensuring that artists can maintain their touring schedules efficiently.
Beyond the Headlines
The collaboration between SGPS ShowRig and its competitors highlights a unique aspect of the live entertainment industry, where companies often work together to achieve common goals. This ecosystem allows SGPS ShowRig's equipment to be the foundation of productions branded under other companies' banners, showcasing the interconnected nature of the industry. Additionally, the shift towards mechanical movement in stage design reflects a trend that adds surprise and energy for audiences, enhancing the overall concert experience.
