What's Happening?
Knowledge Group Consulting, led by Abdullah Assadi, is emphasizing the importance of experiential learning in leadership training across the MENA region. The approach focuses on creating powerful and lasting
memories through structured activities that promote reflection, practical application, and behavioral change. Assadi highlights the distinction between team bonding, building, and development, noting that each serves a different purpose. Experiential learning is seen as a starting point rather than an outcome, with real growth occurring through reflection and application. The consultancy uses various tools, including business simulations, learning labs, and virtual reality, to enhance learning experiences.
Why It's Important?
Experiential learning is gaining traction as a method to improve leadership and team performance. By focusing on real-world application and reflection, organizations can achieve lasting impact beyond the training session. This approach aligns with adult learning theories, such as Kolb’s Experiential Learning Cycle and the 70:20:10 framework, which emphasize the importance of on-the-job experience and social learning. The shift from entertainment to effectiveness in training can lead to better leaders and stronger teams, ultimately enhancing organizational performance and achieving strategic goals.
What's Next?
Knowledge Group Consulting plans to continue collaborating with organizations to tailor experiential learning programs to their specific needs. This involves listening to client challenges and expectations, then designing learning journeys that align with strategic priorities. The consultancy aims to integrate immersive simulations, coaching, and digital learning pathways to ensure that training leads to meaningful performance change. By focusing on outcomes and enabling application, the consultancy seeks to transform training into a catalyst for long-term growth and development.
Beyond the Headlines
The emphasis on experiential learning reflects a broader trend in the learning and development industry towards more personalized and impactful training methods. This approach challenges traditional training models by prioritizing real-world application and continuous learning. It also highlights the importance of intentional design and facilitation in creating meaningful learning experiences. As organizations increasingly recognize the value of experiential learning, there may be a shift towards more innovative and customized training solutions that drive real change.
