What's Happening?
Activision is providing early access to the multiplayer beta of Call of Duty: Black Ops 7 for Xfinity internet subscribers. This initiative allows Xfinity members to claim a beta code through the Xfinity 'Rewards' hub, which can be redeemed on the Call of Duty website. The early access begins on October 2 for Xbox, PlayStation, and PC platforms. Non-Xfinity members can gain early access by preordering the game or having an eligible Game Pass subscription. The full game is set to launch on November 14.
Why It's Important?
The early access strategy is significant as it not only incentivizes Xfinity subscriptions but also builds anticipation and engagement among the gaming community. This approach allows Activision to gather player feedback and make necessary adjustments before the official release. It also highlights the competitive nature of the gaming industry, where early access can be a crucial factor in a game's success.
What's Next?
Activision plans to reveal more details about the beta content during the Call of Duty: Next event on September 30. This event will include live gameplay and new announcements for Black Ops 7 multiplayer, Zombies, and Warzone, potentially increasing excitement and pre-orders.
