What's Happening?
Generation X, once promised a future filled with technological marvels, is now confronting the reality of aging and the associated costs of long-term care. As the oldest members of this generation approach
60, they are increasingly aware of the financial burdens that come with caregiving responsibilities and the need for long-term care. Despite contributing to retirement plans and supporting their families, many Gen Xers have not adequately prepared for their own long-term care needs. According to Northwestern Mutual's 2025 Planning & Progress Study, while 61% of Americans expect to need long-term care, only 35% of Gen Xers have financially prepared for it. This gap in planning could jeopardize their retirement plans, as many prefer to receive care at home, which may not be financially feasible without proper planning.
Why It's Important?
The lack of preparation for long-term care among Generation X has significant implications for their financial security and retirement planning. Without a funding strategy, Gen Xers may face difficult choices, such as tapping into retirement accounts or relying on family members for support. This situation is compounded by the misconception that health insurance or Medicare will cover long-term care needs, which often leaves families unprepared to handle these costs. As financial advisors emphasize, integrating long-term care planning into overall financial strategies is crucial to avoid reactive decisions and ensure retirement security. The strain of caregiving is already affecting many Gen Xers, who are supporting aging parents and making financial sacrifices, highlighting the urgent need for proactive planning.
What's Next?
Financial advisors have a unique opportunity to guide Gen X clients in developing comprehensive long-term care strategies. These strategies may include traditional long-term care insurance, hybrid life insurance with LTC benefits, and self-funding through diversified, tax-efficient methods. Advisors are encouraged to initiate conversations about long-term care early, before it becomes an urgent issue, to build trust and demonstrate a commitment to planning for real-life scenarios. By addressing these concerns proactively, advisors can help Gen Xers shape a future on their terms, ensuring they have choices in how and where they age.
Beyond the Headlines
The challenges faced by Generation X in planning for long-term care reflect broader societal issues related to aging and financial preparedness. As this generation navigates the complexities of caregiving and retirement planning, there is an opportunity to redefine how long-term care is approached, emphasizing planning over product discussions. This shift could lead to more sustainable and personalized care solutions, ultimately enhancing the quality of life for aging individuals and their families.











