What's Happening?
Highlanders Creative, a small agency founded by Michael Mendieta and Ed McCulloch, successfully pitched a campaign to Nike, resulting in the production of a video for the 'Just Do It' brand. This achievement highlights the agency's innovative approach and ability to capture the attention of a major global brand through a direct and unconventional method. The campaign's success underscores the potential for smaller agencies to compete with larger firms by leveraging creativity and strategic pitching.
Why It's Important?
The success of Highlanders Creative in securing a campaign with Nike demonstrates the shifting dynamics in the advertising industry, where smaller agencies can make significant impacts. This development could encourage other small agencies to pursue bold strategies, potentially leading to more diverse and innovative marketing campaigns. For major brands like Nike, engaging with smaller agencies can offer fresh perspectives and creative solutions that might not emerge from traditional partnerships with larger firms.
