What's Happening?
Saudi Arabia is transforming its tourism sector by expanding beyond its traditional role as a religious pilgrimage destination. The country is now ranked among the Top 15 most visited countries globally, with significant growth in both domestic and international
tourism. According to the Ministry of Tourism, Saudi Arabia hosted approximately 122 million visitors in 2025, marking an 8% increase in international tourists and a 5% rise in domestic trips. This shift is part of the Vision 2030 initiative, which aims to diversify the economy and reduce oil dependency. The Kingdom is investing in major projects like the Red Sea Project and NEOM, enhancing its appeal with cultural heritage sites and modern attractions.
Why It's Important?
Saudi Arabia's shift towards a diversified tourism sector is crucial for its economic transformation. By attracting a broader range of visitors, the country is reducing its reliance on oil revenues and creating new economic opportunities. The development of infrastructure and tourist attractions is expected to boost job creation and stimulate local economies. Additionally, the Kingdom's efforts to improve its global image through tourism align with its broader goals of modernization and international engagement. However, the expansion also brings challenges, such as addressing human rights concerns and ensuring sustainable development.
What's Next?
Saudi Arabia plans to continue its tourism expansion by increasing international arrivals to 70 million by 2030 and building 320,000 new hotel rooms. The launch of Riyadh Air, a new national airline, will further enhance connectivity and accessibility. The Kingdom is also set to host major international events, including the 2034 FIFA World Cup, which will further elevate its status as a global tourist destination. As these projects progress, Saudi Arabia will need to balance growth with sustainability and address any social and cultural implications of increased tourism.
