What's Happening?
A report by FMI - The Food Association reveals that U.S. consumers are increasingly prioritizing 'eating well' through mealtime traditions. The report indicates that 44% of consumers follow special routines around mealtimes, focusing on factors such as entertainment, health, exploration, and convenience. The trend is particularly prominent during dinner, with 81% of consumers prioritizing entertainment, while breakfast and lunch are planned around health. The desire for shared meals is also significant, with 63% of consumers associating 'eating well' with dining in good company. Despite challenges like conflicting schedules, consumers express a strong interest in sharing more meals in the future.
Why It's Important?
The emphasis on 'eating well' reflects a broader societal shift towards health-conscious and community-oriented dining habits. This trend has implications for the food industry, as consumers seek products and services that align with their values of health, convenience, and social connection. Retailers and food service providers may need to adapt by offering more health-focused and convenient meal options. The focus on shared meals also highlights the role of food in fostering social bonds and improving overall well-being, suggesting potential benefits for public health and community cohesion.
