What's Happening?
Salted Butter Co., a pastry business based in Pasadena, has recently gained significant attention on social media platforms. The company, owned by Haruna and Johnny Romo, has been recognized for its delicious pastries, which have contributed to its growing
popularity. The owners joined CBS LA to discuss their business and the impact of social media on their success. The company’s rise highlights the power of digital platforms in promoting local businesses and reaching wider audiences.
Why It's Important?
The success of Salted Butter Co. underscores the increasing importance of social media in the business landscape, particularly for small and local enterprises. By leveraging these platforms, businesses can effectively reach potential customers and build brand recognition without the need for traditional advertising methods. This trend is significant for the U.S. economy as it empowers small businesses to compete with larger corporations, potentially leading to increased diversity in the market and fostering innovation.
