What's Happening?
Jacob Cooper, a former tech entrepreneur, has successfully transitioned from his six-figure tech job to launching a pizza bagel business, Pizzabagel.nyc, in Brooklyn, New York. After leaving his role as Chief
Technology Officer at an AI company due to burnout, Cooper invested $50,000 of his own money and sold a portion of his equity back to the company for $250,000 to fund his new venture. Since its inception in January 2025, the business has generated close to $92,000 in revenue, with September alone bringing in $20,000. Cooper's business model includes pop-ups, catering, and farmers markets, offering six varieties of pizza bagels. Despite the challenges of weather and lack of prior experience in the food industry, Cooper remains committed to reinvesting profits and expanding his business.
Why It's Important?
Cooper's shift from tech to food entrepreneurship highlights a growing trend of professionals seeking fulfillment and innovation outside traditional career paths. His success underscores the potential for niche food businesses to thrive in urban markets, particularly through direct consumer engagement at events and markets. This transition also reflects broader economic shifts where individuals leverage personal savings and strategic investments to pursue passion-driven ventures. Cooper's story may inspire other tech professionals experiencing burnout to explore alternative career paths, potentially impacting the tech industry's talent retention and encouraging diversification in entrepreneurial endeavors.
What's Next?
Cooper plans to expand Pizzabagel.nyc by entering the consumer packaged goods market, aiming to have his pizza bagels available in grocery store freezer aisles by his 30th birthday in January. This move could significantly increase his business's reach and revenue potential, tapping into the growing demand for convenient, high-quality frozen food options. As events slow down in winter, Cooper's focus on retail distribution could provide a stable revenue stream and long-term growth opportunities. Success in this area may also pave the way for further product diversification and brand recognition.
Beyond the Headlines
Cooper's journey from tech to food entrepreneurship raises questions about the sustainability of high-pressure tech careers and the importance of work-life balance. His experience highlights the value of adaptability and learning from past mistakes, as he applies lessons from his tech career to navigate the food industry. Additionally, his emphasis on customer feedback and community engagement reflects a shift towards more personalized and responsive business models, which could influence consumer expectations and industry standards.
