What's Happening?
Subaru has reintroduced its iconic BRAT model in a new form as part of the Gymkhana series, now led by Travis Pastrana. The vehicle, dubbed the 'Subaru Brataroo 9500 Turbo,' is designed for high-performance stunts and will feature in the upcoming Gymkhana installment
filmed in Australia. This marks a shift from Ford to Subaru as the carmaker of choice for the series, continuing the legacy of the late Ken Block.
Why It's Important?
The return of the Subaru BRAT in the Gymkhana series highlights the enduring appeal of classic car models reimagined for modern audiences. This move could strengthen Subaru's brand presence in the performance and motorsport sectors, attracting enthusiasts and boosting sales. Additionally, the collaboration with Travis Pastrana may enhance the series' popularity, drawing in viewers and fans of extreme sports. The project also underscores the potential for automotive brands to leverage nostalgia and innovation in marketing strategies.
