What's Happening?
Skims has appointed Diarrha N'Diaye, founder of Ami Colé, as the executive vice president of its upcoming beauty and fragrance division. N'Diaye, who has previously worked with Glossier and L'Oréal, will
collaborate with Kim Kardashian on this new venture. Ami Colé, known for its inclusive makeup products, closed earlier this year despite significant backing. Skims, which has seen several high-profile launches in 2025, plans to introduce its beauty line, potentially in 2026, following its acquisition of the beauty business from Coty.
Why It's Important?
The appointment of Diarrha N'Diaye to lead Skims' beauty division marks a significant move in the beauty industry, emphasizing the importance of diversity and inclusivity in product offerings. N'Diaye's experience with Ami Colé highlights the challenges faced by brands catering to diverse demographics. Skims' expansion into beauty and fragrance could influence market trends, particularly given Kim Kardashian's influence and the brand's previous success. This development may also impact competitive dynamics within the beauty sector, as Skims seeks to leverage its established brand identity.
