What's Happening?
Swiss dairy company Emmi has acquired The English Cheesecake Company, a UK-based producer of premium desserts. The acquisition aims to bolster Emmi's dessert portfolio and enhance its position in the premium cheesecakes
segment. The English Cheesecake Company, founded in 2000, offers a range of cheesecakes, including classic, vegan, and frozen varieties. The company generated sales of approximately £23 million in its last financial year and is listed with major UK retail chains. Emmi's acquisition follows its purchase of Mademoiselle Desserts in France last year.
Why It's Important?
Emmi's acquisition of The English Cheesecake Company is a strategic move to capitalize on the growing demand for premium desserts. By expanding its presence in the UK market, Emmi can leverage synergies within its portfolio and enhance its distribution strategy. The acquisition aligns with Emmi's global indulgence megatrend, potentially increasing its market share and competitiveness in the premium desserts sector. This move also reflects the importance of strategic acquisitions in the food industry, as companies seek to diversify their offerings and reach new markets.
