What's Happening?
Frank August Small Batch Kentucky Straight Bourbon has been awarded the title of the best bourbon of 2025 by the International Wine & Spirit Competition (IWSC). The bourbon scored an impressive 98 points, earning the Bourbon Trophy. Frank August, a non-distilling producer founded in 2022, sources and blends whiskey from Kentucky distilleries. The winning bourbon is a 100-proof blend, crafted in batches of 10 to 15 barrels from undisclosed distilleries. The bourbon was initially evaluated in June at IWSC's North American competition in Bardstown, Kentucky, where it received high praise for its complex flavor profile, including notes of apple tart, custard, dried apricots, buckwheat honey, vanilla, and warm spice. The final selection for the Bourbon Trophy was made in August in London, where the IWSC Spirits Judging Committee retasted all Gold Outstanding winners.
Why It's Important?
The recognition of Frank August Small Batch Kentucky Straight Bourbon as the top bourbon by IWSC highlights the growing influence of non-distilling producers in the whiskey industry. This accolade not only elevates the brand's status but also underscores the quality and craftsmanship involved in blending sourced whiskeys. The award could lead to increased demand and visibility for Frank August, potentially impacting sales and distribution. Additionally, the success of a relatively new player in the market may encourage other non-distilling producers to innovate and compete, thereby enriching the diversity and quality of offerings in the bourbon market. This development is significant for consumers, who may benefit from a wider range of high-quality bourbon options at competitive prices.
What's Next?
Following this prestigious award, Frank August may experience heightened interest from both consumers and retailers, potentially leading to expanded distribution and increased production. The brand might also explore new markets and collaborations to capitalize on its newfound recognition. Additionally, the success of Frank August could inspire other non-distilling producers to enter the market, fostering a more competitive and innovative environment. Industry stakeholders, including distilleries and retailers, will likely monitor these developments closely to adapt their strategies accordingly.
