What is the story about?
What's Happening?
The Luxury Collection, part of Marriott International, has announced the opening of The Laurus, a Luxury Collection Resort in Singapore. This marks the brand's first property in Singapore, located within Resorts World Sentosa. The resort aims to offer an immersive experience rooted in Singapore's heritage, combining tropical charm with colonial elegance. Designed by P49 Deesign, the resort spans over 7,650 square meters and features 183 suites, a specialty restaurant, a spa, a fitness center, and a landscaped pool. The resort emphasizes sustainability, with initiatives such as a smart Guest Room Management System and refillable amenities. The Laurus also showcases local craftsmanship and art, including repurposed materials and artworks by local artists with disabilities.
Why It's Important?
The opening of The Laurus represents a significant development in Singapore's luxury hospitality sector, setting a new benchmark for sustainable luxury. By integrating local culture and sustainable practices, the resort not only enhances Singapore's tourism appeal but also supports local artisans and artists. The emphasis on sustainability aligns with global trends in eco-friendly tourism, potentially attracting environmentally conscious travelers. Additionally, the resort's commitment to local identity and craftsmanship may boost Singapore's cultural tourism, offering guests a unique and authentic experience.
What's Next?
The Laurus is expected to achieve the Building and Construction Authority's Green Mark Platinum certification, further solidifying its commitment to sustainable practices. As the resort continues to operate, it may inspire other luxury hotels in Singapore and beyond to adopt similar sustainable initiatives. The Laurus's focus on local culture and art could lead to collaborations with more local artists and brands, enhancing its cultural offerings. The resort's success may also encourage Marriott International to expand The Luxury Collection brand in other regions, promoting sustainable luxury globally.
Beyond the Headlines
The Laurus's approach to luxury hospitality highlights the growing importance of cultural authenticity and sustainability in the industry. By prioritizing local identity and eco-friendly practices, the resort challenges traditional notions of luxury, which often prioritize opulence over environmental and cultural considerations. This shift reflects broader societal changes, where consumers increasingly value experiences that are both luxurious and responsible. The Laurus's model could influence other sectors, encouraging businesses to integrate sustainability and cultural engagement into their operations.
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