What's Happening?
HYDE Perth has officially opened, marking a significant expansion of Ennismore's presence in Australia. The 121-room hotel, located on Pier Street in Perth's CBD, is the brand's first purpose-built property. It has been transformed from a late-1960s building
into a vibrant social habitat that emphasizes rhythm, creativity, and connection through an Australian lens. The hotel integrates music-led experiences with the city's light and landscape, offering a unique blend of relaxation and energy. The interiors feature natural light and an Australian material palette, with art playing a central role. The hotel includes FARRA, a Grecian-inspired dining and social destination, and hosts ongoing music-led and creative experiences.
Why It's Important?
The opening of HYDE Perth represents a strategic move by Ennismore to expand its footprint in Australia, tapping into the growing demand for culturally immersive hospitality experiences. This development is likely to attract tourists and locals alike, boosting Perth's cultural and economic landscape. By integrating music and art into its offerings, HYDE Perth sets a precedent for future hospitality projects that prioritize cultural engagement and community connection. This approach could influence other hospitality brands to adopt similar strategies, potentially reshaping the industry’s focus on experiential travel.
