What's Happening?
Asset World Corporation (AWC) has been awarded the Thailand Technology Excellence Award for AI - Hospitality & Leisure and Digital - Hospitality & Leisure at the Asian Technology Excellence Awards 2025. The company was recognized for its innovative use
of digital platforms and artificial intelligence to enhance customer engagement and experience in the real estate, hospitality, and leisure sectors. AWC's internal generative AI platform, OWLAI, plays a crucial role in this transformation by improving operational agility and knowledge management. The platform has led to significant internal efficiencies, such as a 20% reduction in information search times and a 50% decrease in waiting times and translation costs for the legal department.
Why It's Important?
The recognition of AWC's technological advancements underscores the growing importance of AI in transforming traditional industries like hospitality. By leveraging AI, AWC is not only enhancing its operational efficiency but also setting new standards for customer service and engagement. This development is significant for the U.S. and global hospitality industries as it highlights the potential of AI to drive innovation and improve customer experiences. Companies that adopt similar technologies may gain a competitive edge, leading to shifts in market dynamics and customer expectations.
What's Next?
AWC plans to continue its digital transformation by expanding its flagship digital lifestyle application, Pikul. The app aims to unify AWC's hospitality, retail, and lifestyle experiences, offering features like e-wallet payments and a tier-based loyalty program. AWC is also preparing to launch a comprehensive lifestyle loyalty program, which will connect various aspects of its business under one platform. These initiatives are expected to further enhance customer engagement and loyalty, positioning AWC as a leader in digital innovation within the hospitality sector.
