What's Happening?
Fenty Beauty's Pro Filt'r Soft Matte Foundation has been inducted into Time magazine's 2025 Best Inventions Hall of Fame. Launched in 2017 by singer Rihanna, the foundation was revolutionary for its inclusive
range of 40 shades, later expanded to 50, setting a new industry standard for diversity in cosmetics. This recognition highlights the product's impact on encouraging other brands to offer more inclusive color options. Fenty Beauty, owned by LVMH, has grown into a billion-dollar empire, expanding into skincare, body, hair, and fragrance.
Why It's Important?
The inclusion of Fenty Beauty's foundation in Time's Hall of Fame underscores the growing importance of diversity and inclusivity in the beauty industry. This shift has significant implications for market dynamics, pushing brands to cater to a broader range of consumers and potentially increasing market share. The success of Fenty Beauty demonstrates the commercial viability of inclusive products, encouraging innovation and competition in the beauty sector. This trend could lead to more diverse product offerings across industries, benefiting consumers with varied needs.
