What is the story about?
What's Happening?
Outerknown, a brand known for its sustainable apparel, is hosting its annual Blanket Shirt Day on Saturday, September 27. This 24-hour event offers a rare opportunity for customers to purchase the brand's flagship Blanket Shirts at a discounted rate of two for $250, nearly $100 off the regular price. The sale will be available both online and in Outerknown's retail stores. The Blanket Shirt, made from organic cotton twill and corozo nut buttons, has gained a cult following for its comfort and simplicity. The event highlights Outerknown's commitment to environmentally conscious fashion, a principle that has been central to the brand since its founding over a decade ago by Kelly Slater.
Why It's Important?
The Blanket Shirt Day sale underscores the growing consumer demand for sustainable fashion. Outerknown's approach aligns with a broader industry trend where consumers are increasingly prioritizing eco-friendly products. This event not only boosts Outerknown's brand visibility but also reinforces its market position as a leader in sustainable apparel. The significant discount could attract new customers and increase sales, benefiting the company's financial performance. Additionally, it highlights the potential for other brands to adopt similar sustainable practices, potentially influencing industry standards.
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