What's Happening?
Deadline has launched a new Contenders streaming site, providing guild and Academy voters virtual access to 13 awards-season films. This initiative follows the Contenders Film: Los Angeles event and aims to extend campaigning beyond traditional, invitation-only
screenings. The site allows voters to preview screeners and panels, potentially reshaping voting behavior by offering earlier access to films. The launch coincides with the inaugural Contenders Hall of Fame award for Guillermo del Toro, further raising the profile of the event.
Why It's Important?
The launch of Deadline's streaming site represents a significant shift in how awards-season films are accessed and evaluated. By providing virtual access, the site democratizes the viewing process, allowing more voters to participate in the early stages of awards discussions. This could lead to faster consensus-building around potential nominees and alter the dynamics of awards campaigning. The move also reflects broader industry trends towards hybrid campaigning, where digital platforms play a crucial role in shaping narratives and influencing voter decisions.
