What's Happening?
Bulb Boy, a 2D point-and-click horror adventure game, is currently available for free on Steam. Originally released in 2015, the game features a unique protagonist with a lightbulb for a head, who must
save his family from dark monsters. The free offer aims to draw attention to its sequel, Bulb Boy 2: Jar of Despair, which introduces new challenges and a demo for players to try before purchasing. The game is known for its Tim Burton-esque style and puzzle-solving elements.
Why It's Important?
The free availability of Bulb Boy on Steam highlights the ongoing trend of using free game promotions to boost interest in sequels and new releases. This strategy can increase player engagement and expand the game's audience, potentially leading to higher sales for the sequel. It also reflects the competitive nature of the gaming industry, where developers seek innovative ways to capture attention amidst a crowded market. The success of such promotions can influence future marketing strategies for indie games.
