What's Happening?
Seiders Variety, a business owned by Geno and Laura Seiders in Hodgden, Maine, has expanded its operations beyond a traditional convenience store. The store now offers a wide range of services and products, including fuel, apparel, home goods, crafts, and foodservice items like the popular Steak Bomb sandwich. The Seiders have also incorporated a mini-golf course, a bottle redemption facility, and a hand-crafted ice cream drive-through. This expansion is supported by a team of eight employees, including the owners. The business is strategically located along Route 1, serving as the only fueling station for a 40-mile stretch and attracting snowmobilers due to its proximity to a snowmobile trail.
Why It's Important?
The expansion of Seiders Variety highlights the adaptability and resilience of small businesses in rural areas. By diversifying their offerings, the Seiders have created a unique business model that caters to a wide range of customer needs, from fuel and food to recreational activities. This approach not only enhances the local economy by attracting more visitors but also provides essential services to the community. The success of Seiders Variety could serve as a model for other rural businesses looking to diversify and thrive in a competitive market.
What's Next?
The Seiders plan to continue expanding their business, with recent additions including outdoor goods and an ice cream window. While the reopening of their former bowling alley is not a current priority, the couple remains open to future opportunities that align with their business model. The continued success of Seiders Variety will likely depend on their ability to maintain a balance between their diverse offerings and the operational demands of running multiple business lines.
