Arizona State and Kansas to Compete in London at Union Jack Classic

What's Happening?

Arizona State University and the University of Kansas will compete at Wembley Stadium in London on September 19, 2026, as part of the Union Jack Classic. This marks the first FBS game held in England and the second college football game in London since 1988. The Union Jack Classic is organized by sports marketing agencies with extensive experience in promoting American sports abroad. The initiative aims to expand the reach of college football internationally, leveraging the iconic venue to showcase the sport on a global stage.

Why It's Important?

The Union Jack Classic signifies a major step in the globalization of college football, offering new opportunities for cultural exchange and commercial growth. By hosting games in Europe, the Big 12 Conference seeks to enhance its international profile and attract a broader audience. This event could lead to increased sponsorship and media partnerships, benefiting the participating universities and the college football industry. The initiative reflects a growing trend of American sports seeking to tap into international markets, potentially reshaping the landscape of college athletics.

What's Next?

As preparations for the Union Jack Classic continue, organizers will focus on logistics, marketing, and fan engagement strategies. The success of this event could encourage other conferences to explore international opportunities, potentially leading to more global college football games. Universities may use the event to strengthen alumni relations and recruitment efforts, while fans can look forward to unique cultural experiences. The outcome of the game could influence future scheduling and strategic decisions within the Big 12 Conference.

Beyond the Headlines

The Union Jack Classic could have broader implications for college sports, including shifts in recruitment and international student-athlete experiences. It may also spark discussions on the cultural impact of American sports abroad and the ethical considerations of expanding into new markets. The event could influence perceptions of college sports globally, potentially leading to increased collaboration between U.S. and international sports organizations.