What's Happening?
Faraway Hotels, a boutique hospitality brand developed by Blue Flag Capital, Collared Martin Hospitality, and Bain Capital Real Estate, is set to expand its presence to Jackson Hole, Wyoming, in 2026. This marks the brand's first venture into a mountain destination, following its coastal properties in Nantucket and Martha's Vineyard. The historic Snake River Lodge & Spa in Teton Village will be transformed into a luxurious retreat, featuring new guest rooms, a refreshed lobby lounge, a cocktail club named Surehand, and a new restaurant. The design will blend alpine heritage with Faraway's immersive design ethos, offering guests a unique experience connected to the dramatic setting of the Tetons.
Why It's Important?
The expansion of Faraway Hotels into Jackson Hole signifies a strategic move to diversify its portfolio and tap into the growing demand for luxury mountain retreats. This development is likely to boost local tourism and economy by attracting high-end travelers seeking unique experiences. The project also highlights the trend of hospitality brands expanding beyond traditional locations to offer more diverse and immersive experiences. The involvement of major players like Bain Capital Real Estate underscores the potential for significant economic impact and job creation in the region.
What's Next?
As Faraway Hotels prepares for the 2026 launch, the focus will be on the transformation of the Snake River Lodge & Spa. The management by Collared Martin Hospitality will ensure that the property maintains a strong sense of place and service. The hospitality industry and local stakeholders will be watching closely to see how this new development influences the market dynamics in Jackson Hole. The success of this project could pave the way for further expansions by Faraway Hotels into other non-coastal destinations.
