What's Happening?
Sonia Raman, head coach of the WNBA's Seattle Storm, emphasizes the importance of delivering candid feedback quickly and effectively, especially in high-pressure situations like basketball games. Raman argues
that traditional methods such as the 'sandwich approach' are impractical during games where time is limited. Instead, she advocates for direct communication, relying on the trust and relationships built with players over time to ensure feedback is constructive and not hurtful. This approach is crucial during moments when immediate adjustments are needed, such as when the ball goes out of bounds and a quick strategy discussion is required.
Why It's Important?
Raman's approach to feedback highlights a broader trend in leadership and management that values authenticity and directness. In the fast-paced environment of professional sports, the ability to communicate effectively and quickly can significantly impact team performance and morale. This method of feedback can be applied beyond sports, offering insights into effective communication strategies in corporate settings where time constraints and high stakes are common. By fostering trust and open communication, leaders can enhance team cohesion and performance, ultimately leading to better outcomes in various professional fields.











