What's Happening?
Éterne, founded in 2020 by stylist Chloé Bartoli, focuses on timeless and seasonless fashion essentials. The brand is popular among fashion insiders for its soft textures, modern silhouettes, and comfortable yet stylish pieces. Éterne's collection includes easy tanks, tees, and soft sweaters designed for layering, offering a cozy and elevated fall palette with tones of charcoal, cream, and oxblood.
Why It's Important?
Éterne's approach to fashion highlights a shift towards sustainability and longevity in clothing. By emphasizing timeless and seasonless designs, the brand addresses consumer demand for versatile and durable fashion. This trend encourages a move away from fast fashion, promoting more thoughtful consumption patterns. Éterne's success could inspire other brands to adopt similar practices, potentially leading to a more sustainable fashion industry.
