What is the story about?
What's Happening?
The Conjuring: Last Rites has made a significant impact at the box office, earning $187 million globally during its opening weekend. This marks the second-largest global box office debut for a horror film, trailing only behind the 2017 film It, which grossed $190 million. Domestically, the film garnered $83 million, while internationally, it achieved $104 million, setting a record for the largest international opening weekend for a horror movie. Directed by Michael Chaves and produced by James Wan and Peter Safran, the film also set a record for the biggest IMAX global opening for a September release, earning $14.3 million.
Why It's Important?
The success of The Conjuring: Last Rites underscores the enduring popularity and financial viability of the horror genre, particularly within the Conjuring franchise. With over $2.3 billion in total earnings, the franchise is the highest-grossing horror series in history. The film's strong performance suggests that horror films continue to attract large audiences, both domestically and internationally, and may influence future production decisions within the genre. The film's success also highlights the potential for horror films to perform well in IMAX formats, which could lead to more horror releases in this format.
What's Next?
Given the film's success, it is likely that more entries in the Conjuring franchise will be developed. The strong box office performance may prompt producers to explore additional spin-offs or sequels, capitalizing on the franchise's established fan base. The film's reception could also influence the marketing strategies for future horror releases, emphasizing international appeal and IMAX screenings.
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