What's Happening?
Gusto, a payroll solutions provider, has introduced a new centralized dashboard for payroll management and a benefits advisory tool to assist accountants in advising clients on health insurance. The dashboard, available to Gusto Pro users, allows accountants to manage payrolls across multiple clients efficiently. The benefits advisor tool helps accountants guide clients through health insurance processes, offering insights into potential benefits and cost ranges. However, Gusto emphasizes that accountants should not recommend specific plans unless they hold the appropriate insurance licenses.
Why It's Important?
The introduction of these tools by Gusto aims to streamline payroll management and enhance the advisory capabilities of accountants, who are increasingly relied upon for strategic business guidance. By providing a centralized platform and advisory support, Gusto enables accountants to offer more comprehensive services to their clients, potentially improving client satisfaction and retention. The tools also highlight the growing role of technology in simplifying complex business processes and supporting small businesses in managing their operations more effectively.
What's Next?
Gusto plans to expand the features of its payroll dashboard, including additional details like pay periods and payroll types. The benefits advisor tool will continue to evolve, offering more detailed insights and options for clients. As accountants and small businesses adapt to these new tools, Gusto's offerings may influence broader trends in payroll and benefits management, encouraging other providers to develop similar solutions.
