What's Happening?
Hertz Iceland has been recognized as 'Iceland’s Leading Car Rental Company 2025' by the World Travel Awards. This marks the seventh time since 2017 that the company has received this accolade, following
nine consecutive nominations. The company previously held the top spot from 2019 to 2022. Sigurður Berndsen, CEO of Hertz Iceland, expressed pride in the recognition, attributing it to the hard work of the staff in providing a safe and reliable experience for both tourists and locals. The company is focusing on enhancing its services for 2026, with investments in technical solutions for fleet management and customer service, including a partnership with RentalMatics. Hertz Iceland operates 11 service stations across the country, including in Reykjavik and at Keflavik International Airport.
Why It's Important?
The recognition of Hertz Iceland as a leading car rental company underscores the importance of quality service in the tourism industry, particularly in a country like Iceland where tourism is a significant economic driver. The award highlights the company's commitment to customer satisfaction and operational excellence, which can enhance its reputation and attract more customers. This achievement also reflects the broader trends in the travel and tourism sector, where companies are increasingly investing in technology to improve service delivery. For the U.S. market, this serves as a benchmark for car rental companies aiming to enhance their competitive edge through innovation and customer-focused strategies.
What's Next?
Hertz Iceland plans to continue its focus on customer service and operational efficiency as it prepares for the 2026 season. The company is likely to further integrate technological advancements into its operations, which could set new standards in the car rental industry. Stakeholders in the tourism sector, including other car rental companies, may observe Hertz Iceland's strategies and consider similar investments in technology and customer service improvements. The ongoing commitment to excellence could lead to sustained recognition in future World Travel Awards, further solidifying Hertz Iceland's position in the market.
