What's Happening?
Adtech company StackAdapt has announced a new integration with Tubi, a free ad-supported streaming service, allowing advertisers to purchase video ad inventory directly through StackAdapt's demand-side
platform. This move follows a similar partnership between Netflix and Amazon Ads, where Netflix's ad inventory became available on Amazon's DSP. Tubi, which boasts over 100 million monthly active users, offers a variety of content including Hollywood movies, TV shows, and Tubi Originals. The integration aims to leverage StackAdapt's diverse demand footprint, which includes holding companies, mid-market independent agencies, and small to medium-sized businesses, to enhance Tubi's advertising yield and attract a broader range of advertisers.
Why It's Important?
This integration is significant as it reflects the ongoing evolution of the advertising landscape, where digital platforms are increasingly becoming central to ad distribution. By partnering with StackAdapt, Tubi can tap into a wider array of advertisers, potentially increasing its revenue and enhancing the viewing experience for its users. For advertisers, this provides a streamlined process to access Tubi's extensive user base, offering new opportunities for targeted advertising. This trend of integrating streaming services with demand-side platforms highlights the shift towards more dynamic and flexible advertising solutions in the digital age.
