What's Happening?
KATSEYE member Manon has recently adopted the manga lashes trend, showcasing her new look on Instagram. This beauty style, characterized by extra long clusters of lashes, has gained popularity on TikTok, where it is often referred to as manga or manhua
eyelashes. Manon's adaptation of this trend involves subtle changes to her usual beauty routine, moving from tapered eyelashes to incorporating longer clusters throughout. The trend is part of a broader Douyin makeup aesthetic, which includes glittery eyeshadows and bright blush. Manon, known for influencing beauty trends, has previously sparked movements with her thin eyebrow style and braided hairstyles. Her endorsement of manga lashes is expected to further boost their popularity.
Why It's Important?
Manon's embrace of the manga lashes trend highlights the influence of social media on beauty standards and consumer behavior. As a member of KATSEYE, her choices can significantly impact beauty trends, encouraging fans and followers to adopt similar styles. This trend's rise on platforms like TikTok demonstrates the power of digital communities in shaping fashion and beauty norms. The viral nature of such trends can lead to increased sales for beauty products associated with the look, benefiting cosmetic brands and retailers. Additionally, it reflects a cultural exchange where Western audiences are influenced by styles originating from Asian platforms like Douyin.
