What's Happening?
Produce Now, a Tulsa-based startup, is revolutionizing fresh food delivery through indoor farming. Launched in April 2024, the company grows pesticide-free greens in climate-controlled hydroponic GrowPods,
offering ready-to-eat salads and weekly Harvest Boxes. Produce Now aims to provide food with zero food miles, maximizing nutrient retention and connecting local farms with families. The company also supplies bulk produce to restaurants and community partners, and offers GrowPods for educational and government programs. With a focus on clean, local food, Produce Now is expanding its offerings to include customizable salads and protein options for home delivery.
Why It's Important?
Produce Now addresses concerns about the national food system by offering locally grown, chemical-free produce. This approach not only enhances food quality and safety but also supports local agriculture and reduces environmental impact. By providing fresh food directly to consumers and institutions, the company promotes healthier eating habits and strengthens community ties. The expansion into educational and government programs further underscores the potential for indoor farming to contribute to food security and sustainability, offering a model for other communities to replicate.
