What is the story about?
What's Happening?
Kith Ivy is set to open a new members-only padel and wellness club in New York City, featuring the city's first Erewhon tonic bar outside of Los Angeles. The club, located at 120 Leroy St., will open in the fall, following a pop-up padel court event at Grand Central Station. Membership will be limited, but non-members within a certain radius can purchase Erewhon smoothies and juices via Postmates and Uber Eats. Additionally, Kith Ivy will collaborate with Giorgio Armani on a luxury spa and release an apparel line, including a partnership with Wilson.
Why It's Important?
The launch of Kith Ivy represents a significant expansion in the wellness and sports club industry in New York City, offering exclusive services and products. The collaboration with high-profile brands like Erewhon and Giorgio Armani highlights the growing trend of luxury wellness experiences. This development could attract affluent consumers and boost local businesses, while also setting a precedent for similar ventures in urban areas.
What's Next?
Kith Ivy is expected to open its doors in the fall, with the first apparel collection launching soon. The club's impact on the local wellness and sports scene will be closely watched, as it may influence future business models and collaborations in the industry.
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