What's Happening?
Ikea has launched a holiday campaign that creatively reinterprets the classic carol 'The Twelve Days of Christmas.' The campaign, developed by Rethink Canada, emphasizes practical gifting over novelty
items, suggesting that Ikea essentials are more appreciated than gimmicky gifts. The production involved managing 15 animals under strict welfare oversight, with CGI used to maintain a seamless narrative when animals did not cooperate. The campaign is part of Ikea's 'Ih, Ké, Ah' brand platform, running across various media channels in Québec.
Why It's Important?
Ikea's campaign highlights the brand's focus on practicality and functionality, aligning with consumer preferences for meaningful and useful gifts during the holiday season. By leveraging a familiar cultural reference, Ikea strengthens its brand identity and connects with audiences on an emotional level. The use of CGI and creative storytelling showcases Ikea's innovative approach to marketing, potentially enhancing brand loyalty and driving sales during the competitive holiday period.
