What's Happening?
The Abu Dhabi Convention and Exhibition Bureau (ADCEB) hosted the 14th Meetings Arabia and Luxury Travel (MALT) Congress, attracting top travel buyers and suppliers. The event featured over 350 attendees, including 120 qualified buyers, and facilitated
more than 2,000 pre-scheduled meetings. The congress highlighted Abu Dhabi's strengths in hosting high-value business events, showcasing its world-class venues and cultural offerings. The event supports Abu Dhabi's ambition to double its MICE sector by 2030, reinforcing its position as a regional hub for premium markets.
Why It's Important?
The MALT Congress plays a crucial role in promoting Abu Dhabi as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). By hosting this event, Abu Dhabi strengthens its global business events landscape, attracting international participants and fostering strategic partnerships. The congress contributes to the emirate's economic growth, supporting its tourism and hospitality sectors. The focus on high-value engagement aligns with Abu Dhabi's vision to enhance its status as a hub for premium markets, driving sustainable growth and cultural exchange.
