What's Happening?
Excite Lethbridge, a municipally supported, not-for-profit organization, is playing a crucial role in promoting agriculture in Southern Alberta. Formed in 2025 from the restructuring of the Lethbridge & District Exhibition, the organization focuses on elevating
agriculture through events at the Lethbridge Trade & Convention Centre. One of its major initiatives is the Ag Expo and the North American Seed Fair, the largest agricultural trade show in Southern Alberta. This event attracts exhibitors from across Canada and the United States, showcasing advanced machinery, irrigation systems, and seed innovations. Additionally, the thinkAG Career Discovery Fair introduces high school students to agricultural career paths. Another significant event is Aggie Days, which returns in March 2026, offering interactive agricultural learning experiences for students. These initiatives aim to bridge the gap between urban and rural communities, ensuring the next generation understands the importance of agriculture.
Why It's Important?
The efforts by Excite Lethbridge are significant as they help sustain and grow the agricultural sector in Southern Alberta, a region where agriculture is deeply intertwined with culture and community. By organizing events like Ag Expo and Aggie Days, the organization not only supports local producers and innovators but also educates the public and future generations about the importance of agriculture. This is crucial in a time when urbanization is increasing, and the connection between consumers and producers is weakening. The events provide a platform for knowledge exchange and collaboration, which are vital for adapting to technological advances and demographic changes in the agricultural industry.
What's Next?
Excite Lethbridge plans to continue its focus on agriculture-centric events, with Aggie Days set to return in March 2026. This event will further engage young students in agricultural education, fostering a deeper understanding of farm life and food production. The organization is likely to expand its programming to include more interactive and educational experiences, aiming to strengthen the community's connection to agriculture. As these events grow, they may attract more participants and exhibitors, enhancing the region's agricultural profile and potentially influencing policy and investment in the sector.
