Tesa Appoints Kourosh Bahrami as New CEO, Succeeding Norman Goldberg

What's Happening?

The Supervisory Board of Tesa has appointed Kourosh Bahrami as the new CEO, effective October 1, 2025. Bahrami succeeds Norman Goldberg, who has decided to leave the company at his own request. Goldberg has been with Tesa since 2017, initially serving as Chief Industrial Officer before becoming CEO in 2020. During his tenure, Goldberg focused on innovation, sustainability, digitalization, and technical excellence, significantly transforming Tesa into a global adhesive solutions company. Bahrami brings over 30 years of international leadership experience, having worked extensively in both B2B and B2C sectors, including a long stint at Henkel Group. His expertise spans sales, marketing, and supply chain management, with a deep understanding of key customer markets such as automotive and industrial maintenance.

Why It's Important?

The leadership change at Tesa is significant for the adhesive solutions industry, as it marks a strategic shift in the company's direction. Under Goldberg's leadership, Tesa expanded its international presence and strengthened its market position through innovation and sustainability initiatives. Bahrami's appointment is expected to continue this trajectory, leveraging his extensive experience in global business management and customer market understanding. This transition could impact Tesa's operations in the U.S., particularly in sectors like automotive and industrial maintenance, where Bahrami's expertise is well-suited to drive growth and innovation.

What's Next?

As Bahrami steps into his new role, Tesa is likely to focus on further expanding its global footprint and enhancing its product offerings. Stakeholders, including employees and industry partners, will be watching closely to see how Bahrami's leadership style and strategic priorities will shape the company's future. Potential reactions from competitors and market analysts may also influence Tesa's strategic decisions, particularly in the areas of sustainability and digitalization.

Beyond the Headlines

The appointment of Bahrami may also signal a broader trend in the adhesive solutions industry towards prioritizing sustainability and digital transformation. As companies like Tesa continue to innovate, there could be long-term shifts in how adhesive products are developed and marketed, with an increased focus on environmentally friendly solutions and advanced digital technologies.