What's Happening?
The Columbia Shuswap Regional District (CSRD) board has decided to proceed with tourism promotion services for rural Shuswap areas without the support of Salmon Arm and Sicamous. This decision follows
the withdrawal of these cities from the Shuswap Tourism service. The board has approved the development of printed and digital promotional materials for the 2026 tourism season. A committee was established to explore economic development and tourism services in the electoral areas, but varied political opinions and the non-participation of Salmon Arm and Sicamous have complicated the process. Consultant Jamie McEwan recommended pausing deliberations until after the 2026 election to depoliticize the decision-making process.
Why It's Important?
The decision to move forward with tourism promotion independently is crucial for the rural Shuswap areas as it allows them to maintain control over their economic development strategies. This move could lead to increased tourism and economic activity in these areas, potentially benefiting local businesses and communities. However, the lack of regional cooperation may limit the overall effectiveness of tourism initiatives and could lead to missed opportunities for broader economic growth. The decision also highlights the challenges of regional governance and the complexities of balancing local autonomy with regional collaboration.
What's Next?
The CSRD board will issue a request for proposal for the development of a tourism master plan for the rural Shuswap, including identifying possible funding sources beyond taxation. The board aims to have promotional materials ready for the 2026 tourism season. Further discussions on economic development and tourism services are expected to continue, with the potential for re-engagement with Salmon Arm and Sicamous in the future. The outcome of the 2026 election may also influence the direction of these initiatives.
