What's Happening?
NexChapter, an advisory firm specializing in loyalty, retail media, and digital transformation for convenience and grocery retailers, has announced the appointment of Ben Wynkoop as principal and vice president of merchandising and supply chain. Wynkoop will lead NexChapter's newly established Merchandising and Supply Chain practice, aiming to expand the firm's capabilities in addressing operational challenges faced by retailers. With nearly three decades of experience in merchandising, supply chain, and transformation, Wynkoop has held senior leadership roles at major retailers including Jackson's Food Stores, Save Mart, 7-Eleven, and Albertsons. His appointment marks a significant milestone for NexChapter as it broadens its focus beyond loyalty and digital transformation to encompass the full spectrum of retail operations.
Why It's Important?
The appointment of Ben Wynkoop is crucial for NexChapter as it seeks to enhance its service offerings to convenience and grocery retailers. Wynkoop's extensive experience in merchandising and supply chain strategy is expected to strengthen NexChapter's ability to help retailers improve profitability, accelerate speed to shelf, and deliver better customer experiences. This move positions NexChapter as a comprehensive partner capable of optimizing operations through merchandising and supply chain excellence, while also building stronger customer relationships through loyalty programs and digital initiatives. Retailers stand to benefit from integrated solutions that drive both efficiency and growth, addressing the rapidly evolving challenges in the industry.
What's Next?
Wynkoop's leadership is anticipated to drive NexChapter's expansion into the full spectrum of retail operations, providing integrated solutions that enhance efficiency and growth for retailers. As the industry continues to evolve, NexChapter aims to deliver comprehensive strategies that address merchandising and supply chain challenges. The firm is also promoting C-StoreTEC 2025, a technology leadership event for convenience retail leaders, which will focus on digital transformation and growth acceleration. This event represents an opportunity for industry leaders to collaborate and drive innovation in retail operations.
